Ongoing Search Engine Optimization

SEO is never an one-time activity. Market conditions change continuously and so do your competitors. Search algorithms are constantly updated to ensure the best services are provided to the end users. Hence, if your business website is not adaptive to these external changes you would quickly lose the race on the search results page. You can build a great website and have a rock-solid SEO strategy, but you need to constantly work on it and advertise it to reach a high level of success. Our ongoing SEO optimization services include periodic reviews and audits of your business website to address these external changes, ensure content remains relevant, and continuously drive organic traffic to your website.

Omni-Channel Performance Audit

Our omni-channel audits involves a comprehensive review and assessment of your content and channel performance across your existing campaigns. Our auditing framework begins with understanding your business goals, anticipated KPIs and measuring them against the actual performance data across all your invested channels. Our insights will help you analyze your audience metrics & review customer personas against mapped out campaign journey, measure content performance at a key message level, analyze customer conversions, bounce and acquisitions and social media reach. Our report concludes with suggested next-best actions and an action plan to amplify the results.

Interactive Insights & Dashboarding

Still looking at individual channel performance data instead of aggregated content and channel performance? Struggling to gain actionable insights and a clear next-best-action recommendation from your campaign data? Aggregating, calculating, and reporting all your marketing data from every channel and campaign in one place and at scale can be a daunting task. However, it is critical for a business owner to have this view to make the right investment decisions and maximum ROI. Our analytics and insights team uses advanced concepts such as unified tagging mechanisms to bring uniformity to your data structure and organize data into an simple, easy to use and interactive dashboards.